Charity music video to help our heroes

From Absolute Corporate Events and their industry friends

Chris Parnham has united his team from Absolute Corporate Events and their industry friends to remake the classic music video, “Is this the way to Amarillo”, initially resurrected for Comic Relief by Peter Kay back in 2005.

A link on the video encourages viewers to donate to the “Clap for our Carers, Just-giving” campaign and Chris, has committed to contribute £1 for each new follower to the ACE Instagram page.

Along with the Directors and staff of Absolute Corporate Events and appearing in the video are friends from international hotel groups; Barcelo, Accor, NH, Kempinski, Corinthia, Four Seasons, Iconic, Belmond, IHG; other events agencies and representation companies; Amplified, DMC UK, AbleMaxx, Mundus, Conference Care, Banks Sadler, Top Banana, MMM, Kerzner, Global DMC Partners, Mags Worldwide, Pearl, Star, Avenue Sales, top London conference venue The Barbican, events associations HBAA and SITE Global, and TV’s Lucy Piper.

All videos were made independently at the homes of those involved and then edited in the ACE video studio. Everyone of course gave their time, creativity and in some cases, multiple takes to raise money for our front-line heroes, as well as spreading some love and laughter during this challenging and often very sad period.

Chris Parnham, owner of Absolute Corporate Events said, “I was overwhelmed with the response we had from our industry friends. With the biggest international hotel groups, best known associations and event agencies involved we have perhaps the biggest charity pop- video our industry has ever seen, and I truly hope we will make people smile and encourage them to give generously to our amazing front-line heroes.”

The video: