Over the years Absolute Corporate Events has continued to evolve, innovate and in turn weather some significant global storms. But the effects of COVID-19 have impacted our industry more than anything else I have ever seen.

In business, the strong survive, but it’s the brave who thrive, and it’s in that vein that we are proud to share the news that Absolute Corporate Events and Absolute Digital Communications have joined forces with Venues and Events International.


Led by CEO Anita Lowe, one of the pioneers of our industry, Venues and Events International are a boutique agency much like Absolute Corporate Events, and with solid foundations rooted in care, experience, and knowledge. As the new owners of Absolute Corporate Events and Absolute Digital Communications, Venues and Events International will be welcoming both teams into theirs. 

Chris Parnham who remains Managing Director of ACE and ADC and now a Director on the Venues and Events International Board comments; “The ACE and ADC teams will continue to work with our clients as they always have, under my leadership, so even though we now have a more robust financial base, and a wider breadth of talent, you won’t see any change to the people or the service you receive. Jacquie, Jill, James, and I will remain your first points of contact.

Together our teams will build back stronger and better than ever, as the world emerges from the terrible effects of COVID-19.

 Since I took ownership of ACE 8 years ago, we have been on a terrific growth journey, but the effects of COVID-19 have taken their toll. I truly believe that recovery will be faster and more robust as part of a larger team, and in this case, with Venues and Events International. Anita and I have known each other for years, and over the last few months we have discovered that we share the same values, views, and vision of the future, so I am super-excited to see what we can do together. We are determined to give our clients an even better and wider service, our teams a more exciting and varied career path and the industry an exciting new force to champion creativity and good respectful business.”